The Envoy

The Envoy is an independent television series exploring the intersection of food, health, culture, and global connection. Our team partnered with The Envoy to manage and elevate its social media presence during launch, developing visual assets, strategic messaging, and a comprehensive two-month social media planning and tracking system to support audience growth and engagement.

My Roles:

Account Manager: Served as the primary point of contact for the client, working closely with The Envoy team to define and refine brand identity, voice, and overall social strategy. Led and managed a team of three creatives responsible for producing all deliverables, including social graphics, post copy, hashtags, and a detailed social media matrix for each post. Oversaw strategy, quality control, and scheduling to ensure content was optimized for reach, consistency, and audience alignment.

Producer: Collaborated with a cross-functional production team to create and format each social media post from concept through execution. Supported creative development, coordination, and final formatting to ensure content aligned with brand standards and platform best practices.

—— Below you can see some mock static social media posts ——-